Theme of the Year:
While it may be difficult to define a “classic”, we know it when we see it. A classic suggests something of enduring relevance and proven value that does not go out of style: something timeless that will not be discarded tomorrow. The advice (deserving of a “Creed”) which Hugh McCulloch gave to bankers in 1863 is a perfect example of a classic piece with a message that remains as relevant today as it was when it was first written. A classic is fundamental, of permanent value and permeates all spheres of life. This explains why there are classic artworks, music, fashion, books, architecture, to mention a few.
The theme of our 2008 corporate communications initiative is a celebration of some of the intangible things that do not go out of fashion. These principles and their intrinsic values which are as strong as natural laws will continue to stand the test of time. They are a very integral part of every family, institution and society that has prospered and endured. Such enduring qualities include Integrity, Honesty, Simplicity, Humility, Fairness, Human Dignity, Service, Quality, Excellence, Patience, Growth, Potential, Relationships, Hard work, Dedication, Respect, and Perseverance.
A prevailing organisational ambition of these times is the quest to be the biggest, fastest, smartest or most profitable, especially in our world of stiff competition and pursuit of corporate survival. As a result of this pressure, corporate enterprises often veer from these principles and values because they are considered inconvenient, politically incorrect and unrealistic. There is therefore a possibility of lip service being paid to much touted values.
It is no news that Kakawa’s Vision, Mission Statement, Conceptual Definition, Values and Brand Promises are all woven around these identified sound principles and values. What is more worthy of note is that our corporate experience teaches us that winning the race is not only about being swift, strong or courageous; but imbibing and living these principles are critical to our success and long term survival. We recognize that it is our actions that give meaning to these words. Our principles and values are what govern our daily lives even when no one else is looking. Our culture therefore speaks for itself.
We demonstrate these values in all our relationships with colleagues, customers and indeed, all stakeholders by conducting ourselves in an honest, truthful, and straightforward way. Because we are committed to these desirable principles which also call for high standards, we create a high-trust work-place, honor commitments, emphasize teamwork and nurture relationships – all characterized by courtesy and promptitude. We exercise our right to associate only with those whose conduct meets our standards and we can attest that by focusing on these principles and values as well as client relationships all through our years of corporate existence, the process of wealth creation has remained mutually rewarding for our customers and ourselves.
Kakawa recognizes the need for continuity and therefore propagates these principles and values to survive all manner of challenges in its business environment.
In conclusion, our 2008 theme is a renaissance of interest in principles and positive values because of our conviction that they will, more than ever, remain very relevant in the Nigerian financial services sector and indeed, all other areas of human endeavour. We envisage a new order that will be characterized by a declining significance of things material and a greater reliance on capacities revolving around these principles and sound values.
These principles and values are what make Kakawa strong; that give us a sense of identity and purpose. Since they never go out of fashion, Kakawa is here to stay.
Enjoy! |
 |
